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Contextual Marketing  |
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Email Marketing |
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Metrotarget |
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Marketing Analysis |
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Contextual Online Marketing
What is contextual marketing?
Contextual Marketing is an Internet Marketing and Advertising channel designed
to provide relevant advertisements to the internet user. This channel allows an
advertiser to deliver extremely targeted advertisements to the internet user
while they are browsing the web, based on the relevant terms and website
addresses that they are currently visiting.
Typically, contextual marketing channels are application based. This software
has the capability to track and understand every website that a user is visiting
while browsing the internet. This ability to monitor and track allows
advertisers to insert a targeted advertisement when the searching user is most
likely to be interested.
Contextual Marketing and Advertising technology enables URL Targeting, Keyword
Targeting, or Content Targeting. The advertisement that an internet user sees is
triggered to appear based on what the user is either searching for, where they
are searching, or by keywords that are part of the website content.
The contextual online marketing and advertising channel can be very effective if
properly targeted and is one of the most successful ways of conducting online
marketing. In essence the advertisement only appears if a predetermined string
of keywords or URL appears in the internet users' queries.
SmartCPC.com built its online marketing and advertising presence based on
contextual marketing strategies and has over 3 years of experience directly in
this channel.
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Contextual Text Links |
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On the left hand side,
you can see one method to deliver a contextual
advertisement. Keywords and URLS are used to trigger
advertisements to invoke the customer to make a purchase at
the precise time they are interested in a similar product or
service. This has recently proven to one of the most
effective channels to deliver advertisements in today’s
online marketing industry. The following channel is
available on a CPM or CPC basis and can be targeted by
primary URLS, secondary URLS, keywords, and also categories.
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Phone: 407.843.1100 
